The high street being transformed into a vegan Mecca

A London street is quietly becoming the capital’s vegan Mecca, according to local business owners.

North End Road in Fulham is now home to London’s only vegan supermarket, as well as a growing number of animal-free eateries.

Anderson Caicedo, who co-founded Green Bay supermarket last summer, said the area is expecting even more vegan businesses to arrive.

“It’s going to be a really well known area and London’s vegans might actually want to move to this area in future,” he told the Standard.

“The vegan movement is growing and this area is becoming London’s vegan centre.”


Owners: Paula Alcalde and Anderson Caicedo launched the supermarket in August 2016 (Green Bay)

Green Bay, run by Mr Caicedo with co-founder Paula Alcalde, sells animal and animal derivative-free alternatives to everything you would find in a normal supermarket.

The shop was inspired by vegan supermarket chain Veganz which operates five stores across Germany and Austria, but none in the UK.

Green Bay is located within minutes of one of London’s most popular vegan restaurants, Ben Asamani’s 222 Veggie Vegan, which has been open for more than a decade.


The Sanctuary on nearby Fulham Road offers vegan delights such as meat-free ‘cheezeburgers’ (Google)

Nearby pizzeria Picky Wops, which opened selling vegetarian pizzas last year, has now also gone 100 per cent vegan.

Another restaurant, the Sanctuary, located in Fulham Road,  also offers a completely vegan menu including a vegan ‘full English’ and meat-free burgers.

Mr Caicedo, a 33-year-old former banker, said the short distances between the various institutions was “really convenient”.

He said: “The vegan movement is growing really really fast but it’s still not mainstream. It requires a lot of work to become profitable. We are trying to get the brand out to people.

“We are trying to unite with other vegan companies and get more vegan businesses to either launch here or set up a second branch here,” he added.

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