Is it Prymark or Preemark? Primark has settled the total non-debate over how to correctly pronounce its name (From Your Local Guardian)

Budget clothes retailer Primark has settled a debate that has never raged – how to pronounce its name.

Does the first syllable of the company’s name rhyme with eye or tea is the question that’s come out of nowhere and somehow become a thing. Is it Prymark or Preemark?

Despite it seeming to be only a few oddballs up north that are confused, Primark says on its website that asking how to correctly say its name is a “very good question”.

It goes on to answer it with: “We like to use Pr-Eye-Mark.”

So there we have it – it’s said in exactly the same word as prize, private and … is there actually any word starting with ‘pri’ that isn’t pronounced ‘pry’?

Most people on social media have reacted with surprise to the confirmation – surprise that it was even an issue. Such as these people:

I’ve never heard anyone pronounce Primark (Pry-mark) as Pre-mark, who are these weirdos. Definitely heard of Primani 😆

— Ky (@FiftyBuckss) August 15, 2017

No idea how people think “PrImark can be pronounced “pree-mark” can you not see the I? There’s no E???😂😂😂

— J🐝 (@JessMarieMonk) August 15, 2017

My thoughts on the bizarre debate over how to pronounce @Primark #HowIsThisNews #ItsStillPrimaniAnyway

— Andy Meakin (@meako1973) August 15, 2017

If you pronounce primark as ‘premark’ please feel free to remove yourself from my life

— g🌷 (@georgianewman91) August 15, 2017

But there are a few who won’t be moved whatever the company itself declares:

I’ve always called it preemark so I won’t be changing it now

— cara (@cara1872_) August 15, 2017

Have you ever heard anyone say Primark with the ‘ee’ sound instead of ‘eye’? Tell us in the comments below about the shock this caused you and what you did to put them right.

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