Alternative Branding For London Underground Lines


Will Noble

Alternative Branding For London Underground Lines

Illustrator Nathan Evans has dreamed up an alternative font for each of the London Underground lines (plus Overground and DLR).

His project, Lettering the Underground, saw Evans create 13 hand-drawn illustrations, bringing new verve to the iconic lines.

What we love about these fonts is that they not only recall the colours of the tube lines, but often reference the moquette patterns you find on the lines (for instance, check out the bursts of Barman on the Central line illustration).

Says Evans, “I spent days exploring the tube, travelling each line, collecting inspiration along the way. I studied the collection in the studio, cherry picked certain elements, applied my own illustrative style and created a lettering series highlighting the beautiful characteristics of the Underground.”

The Bristol-based illustrator then imagined what the artworks would look like if inserted into the overhead ad boards on trains corresponding with each line.

In our opinion, this needs to be done in real life (are you reading this TfL?).

Follow Nathan Evans on Twitter, Instagram and Facebook.

Last Updated 14 February 2018



Source : https://londonist.com/london/transport/alternative-branding-for-london-underground-lines

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