Why going to the cinema may soon engage all five of your senses | London


A state-of-the-art cinema that engages all five senses is opening in London.

The immersive movie theatre uses high-tech motion seats and special effects to simulate wind, snow, fog, lightning, bubbles, water and scents.

They work in perfect synchronicity with the film to bring the action on screen to life.

The new 4DX cinemas have been launched after smell was revealed to be the sense British movie fans would most like to have heightened when watching a film.

Roald Dahl’s Charlie and the Chocolate Factory is the movie viewers would most like to be able to smell the food being shown and eaten on screen, followed by Harry Potter, Goodfellas, Chef and Hook.

It formed part of new research by Cineworld that unveiled the ultimate films that tap into the five senses.

James Cameron’s modern-classic, Avatar is chosen by nearly a third of UK viewers as the most visually pleasing movie, followed by The Life of Pi, The Beach, Gladiator and Star Wars – The Last Jedi.

Titanic topped two of the sensory lists with best soundtrack and most touching film.

Other musical movie masterpieces include Star Wars, Top Gun, Lord of the Rings and Jurassic Park.

While the list of classic heart-string tuggers is The Lion King, Forrest Gump and The Boy in the Striped Pyjamas.

The 4DX cinema which will feature the most immersive cinema experience to date, with environmental additions such as snow, fog and water alongside chairs that vibrate and move with smell, to make you feel like you’re truly a part of the film.

– Stuart Crane, Head of Film at Cineworld

4DX, only at Cineworld in the UK, is an innovative cinematic technology which uses high-tech motion seats and special effects to stimulate all five senses.

Wind, snow, fog, lightning, bubbles, water and scents work in perfect synchronicity with the film to bring the action on screen to life.

A survey of over two thousand British movie-goers show that seventy-eight per cent wish they could put themselves into a film to truly experience it, and now they can.

4DX provides a revolutionary cinematic experience – the special effects work in perfect synchronicity with the visual action on screen creating a highly immersive exhilarating cinema experience.

– Rebecca Ford, sensory expert

The 4DX auditorium, Leicester Square, houses 136 specially designed seats.

Upcoming films that will be available in 4DX include Avengers Infinity War, Solo: A Star Wars Story, Deadpool and Jurassic World: A Fallen Kingdom.



Source : http://www.itv.com/news/london/2018-04-16/why-going-to-the-cinema-may-soon-engage-all-five-of-your-senses/

Website by DEDALUSWEB